When you try to prepare on your marketing plans and to also allocating your budget, you will consider on all kinds of media which you could in fact leverage on. It’s in fact worth considering to leveraging your brand towards promotional gifts. Even though it may seem to be a big upfront expense, always remember that marketing efforts are going to pay off in the long run when this is done appropriately and in different media platforms. You may think that this is all good and well, but why you should consider promotional gifts?
The promotional gifts can help increase your customers awareness about your brand and on what you could also offer. An example to this are promotional pens with where the logo and website address will be printed on it. If for example you print a hundred of such pens and then give them to potential customers, it means that you could potentially gain a hundred new clients in the future. Promotional pens are actually mostly being considered as gifts or giveaways because a lot of people actually uses pens. People loves giveaways and one that’s given that’s useful is more better. There in fact are so many people who use pens everyday, especially for the ones that use it to take notes during meetings, signing of documents and so much more. Some people also keeps an extra pen. There are those that gives them away, which means your brand will get more exposure. The person who you will give that pen also will use it and could create for a minimum of 10 impressions for each day. This could actually lead to the case of calling you for the quotations which may potentially lead to sales. It’s important that you don’t underestimate cheap promotional pens.
A promotional gift is a great way on the case of launching new products. It is actually best when you partner your efforts with social media and email marketing as well. This will be able to help in getting the message across towards your potential clients in more ways. You have to make sure that you keep the message consistent together with the product launch. Other good items to give would be branded T-shirts and caps which are useful items which actually are worn over and over again. Other people will be able to see it often and whoever comes in contact with your customer will be able to see it too. This will be a free exposure for your brand in an ongoing basis.
This simply means that promotional items and gifts are extra resources and really do work because it promotes your brand and it also gives longevity towards your marketing efforts and potentially could lead to sales.